Are you inviting people to take a look at your business—only to hear prospect after prospect say, “No thanks!”
…or worse yet, “Um, check back with me in a week.”
It's discouraging, right?
Maybe you’ve started thinking to yourself…
- “Argh, I just want to stop CHASING people!”
- “How do I get people to ASK ME about my business?”
- “How can I finally transform all this work into real, concrete results (…like new customers and distributors)?”
Hey, we’ve all been there!
Sometimes prospecting can make you feel like you're spinning your wheels, getting nowhere fast!
It's discouraging, right?
But here’s the truth...
Most of what's being taught these days simply doesn't work, which is why people will simply "shut down" when you start talking about your business.
This means we end up Repelling people rather than attracting them to your business!
Luckily, we've got a solution.
It's called the "Reverse Invite Method."
It was created by our Mentor and dear friend Kate McShea (one time we'll ask Kate to tell you about our weekend together in the mountains; you sure learn a lot about someone after sharing a house with them!)
Back to the Reverse invite... Kate was using it with smashing success!
Every day, somewhere between 15 and 20 people reach out to me to ask exactly what it is that I'm doing. They are, quite literally, inviting themselves to take a look at my business.
And asked us if we'd test it out too!
Of course we were game. And it turns out that we hit Kate's numbers and some days we double it!
That is why, with Kate's permission, we're sharing it here.
Here's How the Reverse Invite Method Works
This method starts with creating curiosity.
It relies on making yourself so unique people want to reach out to YOU and invite themselves to take a look at whatever it is you're doing.
So you don't have to worry about finding receptive people, because you’ll have a steady stream of people reaching out to you.
Now, you’re probably wondering how this works, what platform you use, and if it's free or paid.
Well, here are the basics...
Social media is where the magic happens (you expected that!)
We focus on a lot of organic, non-paid stuff, although we have nothing against paid advertising (we use it too).
You can use this method on your personal profile, your fan page, and in groups.
The Reverse Invite principles are always the same!
It all starts with a post to create curiosity.
There are two types of curiosity posts that work best:
- Text-based with a picture
- Live broadcast
- IG Reels/TikTok
You can start using organic, free exposure and whenever you feel you're ready to scale, you may choose to pay to advertise one of these posts.
So how do you create enough curiosity for people to reach out to you?
For us, it's going live—it’s our “go to” strategy for social media prospecting.
But you don’t have to broadcast live, or even do any kind of video marketing if you don’t want to.
Whether you’re using a basic post or a live, just ask yourself:
What do people need to know about what I'm promoting to get them to enroll, or to move forward?”
The answer to that question will be different for everybody.
It might be one, two, even three things that people need to know.
- What's holding them back or keeping them stuck?
- What critical information are they missing to solve their issue?
- What revelation or realization do they need to move forward?
Find those things.
Dig deep into whatever PAIN or PROBLEM they're going through right now.
Instruct them to take action to learn more
Maybe you ask them to comment “more info” on your post or to "drop me a 5." (Kinda like a high five.)
Maybe you ask them to follow a link or join a group so they can get more detailed information.
Or maybe you instruct them to message you privately for more information.
That's how you "reverse" the invite.
You lead people to the point at which they think…
"Yeah, this sounds like it will eliminate my pain and solve my problem!"
And they will invite themselves.
Now, here's a question we get often...
Should you share your product on your Facebook Lives?
And the answer is: absolutely, positively, NO!
That's the biggest mistake any new networker or affiliate marketer can make ─ especially when doing social media prospecting.
New marketers think it’s the product that gets people excited.
The truth is, people don’t care about your products!
They don’t have enough information to care about your products.
You have to make them AWARE they need your products first.
The secret is simple...
It’s NOT your product or service that makes you unique!
It all comes down to finding out what makes YOU, or whatever it is you're selling, unique.
How does your product or service help someone reduce or eliminate whatever pain they're experiencing right now?
As an example, let’s talk about weight loss.
People are NOT interested in learning how to lose weight.
They already KNOW how to lose weight.
What IS interesting to them is how your product is DIFFERENT from anything else they’ve seen.
What IS interesting is your unique take on your products.
Once you persuade someone to walk through your process until they say, "Yes, I need to talk to you about something," then you can have the conversation about why they need what you have.
Getting people to the first “Yes” is the most important part
You’ll talk about the problems they’re having, you’ll show you understand and can relate to those problems, and then you’ll tell them there's a solution—WITHOUT giving it away.
You’ll ask them to DO SOMETHING to get the information they want.
In other words, you’ll set it up so that they have to take action and reach out to you to get the info they want.
You create curiosity so they want to learn more.
And the best way to create curiosity is by telling a story.
You've probably heard that "facts tell, stories sell."
People in the industry hear that all the time, yet few people understand how this really works.
Compelling stories make people WANT to get onboard with whatever you're doing.
Some marketers can’t stop themselves from talking on and on and on about how amazing their lives are and how much their lives have changed since they joined their company—and it ANNOYS the heck out of their friends, family, and anybody else who’s subject to it.
So how do you keep from annoying people?
How can you attract people instead of repelling them?
Well, here’s another simple truth...
Your company, whatever system you're using, did not get you where you are.
Your company or product may be the vehicle, but YOU did it
So instead of focusing on your product, service or company, you should focus on yourself as a unique individual with a unique story.
Focus on making YOU that unique selling point so that people reach out to you.
It doesn't matter what company you're with.
It doesn't matter what product you promote.
YOU create a bond and develop rapport with people through your story, through your posts, through your Facebook Lives, so your prospects will say…
"I like Mike. I want to work with people like him."
The bond YOU create with people is going to take you much further with them than your product ever will
Think about it this way...
We'd often get the question
"Hey, you've been doing that online thing a little while – how's everything going?"
At first, we would answer
It's incredible! We can't keep up!
But several months in, when our warm market dried up, the answer wasn't so Grande.
"Oh, you know, our whole life has changed. It's going great!"
The truth was that we were thinking...
"This freaking sucks! we're stuck and we have run outta people to talk to
Thank goodness Kate taught us how to flip that story on its head.
We started telling the TRUE story about what were going through
And when we started telling the truth about where we were and how we were doing, things started to shift.
Then people could authentically connect with us.
They felt the truth of our story.
Ultimately, the "big secret" is to come from a place of SERVICE.
People found what we were experiencing valuable.
When we told people our life was “amazing,” they knew we were BSing.
They saw right through it.
"Yeah, that's funny because you seem to be desperately harassing people on Facebook ,so obviously your life isn’t that amazing."
They saw right through us.
It came through in ourenergy...in our body language...in our “presence.”
When we changed our focus to service, to asking...
“How can we serve the people we're trying to attract? How can we bring value to their lives?"
Suddenly our circumstances shifted—quickly!
The more authentic you are, the more you focus on bringing service and providing value, you become that servant-leader, and that's when people come and want to join you.
All we did was share the truth about our story, just as Kate advised us to.
We didn’t say…
“Yeah we're making a ton of money. We're doing this and buying that. Here are all our credentials about what we've done
We just told the truth.
"Hey, here's where we are. This is what we're doing now, and this is what’s happening now. These are the results we've had. This is what's working for us. You can make it work, too. Let us show you how to do that."
It's that simple.
This is "Attraction Marketing"
This is how you can build your business online, without accidently turning into that annoying friend who can’t stop talking about their products.
There are cutting-edge online methods to rank advance, sell more stuff, recruit more people, and make a whole lot more "moola" in your business...and attraction marketing is the key to all of it!
So if you’re ready to get started...
We recommend checking out Attraction Marketing Formula.
You'll see the exact online business building strategies we use to passively attract, influence, and enroll new teams members into our business, so you’ll never have to chase, annoy, pester, or beg anybody, ever, to take a look at your products, services, and business.
The bottom line is that, in today’s age, you don’t need to be pushy, obnoxious, or overly-aggressive to build a successful business online.
So if you’re ready to get started…
Simply click here
And if you found this content helpful, I would love if you shared this with any other networkers whom you think can benefit from a little leverage!
Mike & Carla
PS - If you're still not 100% sure about how this whole 'Attraction Marketing' thing works and you want to see it in action, today we want to offer you a special sneak peak into our teams systems.
That's right ... a behind the curtain view at how we use it to enroll new team members, plus you'll get to see how we use challenges to level up and create huge waves (Thursday at 1 pm EST). You can access it here.
And to be super crystal clear. This is inside of a private prospecting group for our team so you will be asked some questions to get in and see the goods.
Make sure you say Mike & Carla sent you!
We'll see ya inside!!