Is it time to add TikTok marketing to your strategy?
Given it's rise in popularity and these notable stats:
- 1 BILLON users open TikTok each month
- Almost 50% are over the age of 35 (it’s not just for the kids!)
- And a whopping 47% of users have actually made a purchase from TikTok!
Not to mention the fact that people are kinda getting bored on Facebook and are extra guarded, oh yeah and the algorithm (how your content is shared) on TikTok works in your favour – it goes out to people they think will like it first (these are people that don’t know you) we say the answer is a resounding, YES!
But it can be a daunting social media platform for some users. So that’s why we’ve made this post and have built a 5 day #RocktheTok challenge – to get you started off right!
In this blog post, we’ll share 5 tips to help you use TikTok for network marketing business. We’ll share how to attract people to you (no dancing required), how to create engaging content and grow your business!
Tip #1: Get To Know the Platform
As the new kid on the block, TikTok does have a learning curve especially if you’re not comfortable with creating video content.
Create your personal profile, and play around with the app first. You don’t need to add in any content yet, simply snoop around.
Caution: When you first open the app, things might seem a bit off in your newsfeed (aka your Home page). That is because the algorithm needs to learn about you and what you like. Things will get much better soon!
It can also be helpful to explore the Discovery tab and follow hashtags to see what other builders (including your competitors) are doing.
We suggest that you practice every day for at Least 30 Days in a Row! Time block about 15-20 minutes a day for 30 days to master the platform. Follow 5-10 people, see the content they’re putting out to get inspiration.
If you want to learn how to set-up your account we recommend checking out this blog from Hubspot.
Tip #2: Choose Your Target Market
TikTok users like to follow unique accounts, and thanks to the algorithm, anyone can find your content.
By focusing on a target market (or a niche), you’ll stand out from all the builders promoting the same stuff as you!
Start to think about who you want to serve, who needs what you have? What words do they use? What are their pain points? What would they search for? What questions do they have that you can answer? How can you add value to their world?
Here are two examples: @bryabaker’s TikTok is full of videos showing teachers how to break free of stress. By sharing quick clips with value and answering questions, Bryan is able to demonstrate how he can help teachers who feel stressed out, what really works (solutions) and how they do the same. They can connect on common ground (he understands them) and have a good laugh too!
@mike.gostola shares what he is learning on his journey of mental wellness and challenges the status quo and world view around men talking about mental health. Mike has been applying the Attraction Marketing strategies from our favorite ebook and marketing mentorship training.
TIP: Not sure who your target market is and how align it with what you promote so you stand out? Check out this worksheet.
Tip #3: Decide When and How Often You’ll Post
As with any other social media strategy, it’s a good idea to have a posting routine for your TikTok profile.
Set aside time each week so you can brainstorm ideas, and plan out your TikTok content for the upcoming week or month and record ‘em. What’s cool is you can save them and post them when you want to.
When you first start creating content for TikTok, focus on sticking to a posting routine that’s manageable for you.
Similar to other platforms, TikTok rewards consistency. But rather than post 3 times a day, become overwhelmed, and then not post for months, start with 3-5 times a week and work your way up from there.
Tip: Download our Get ‘er Done Activity Tracker to help you get focused and stay in action.
Tip #4: Be authentic, not prefect
“Be authentic” might feel a bit overused… but it’s not when it comes to TikTok, this is the perfect platform to show your personality.
Unlike Instagram, where picture perfect has become the norm, it isn’t necessary for TikTok (phew!).
What does this mean? You can be yourself, have fun, and not take yourself too seriously.
Authenticity helps people to trust you. People love to buy from others they know, like, and trust.
The best way to actually sell more stuff is to produce more valuable content and trainings more than you pitch your products.
Now, you may not feel like you’re making steps forward to close sales…
But here’s what leading with value first will do:
- Opens the door to start a conversation with potential prospects
- Sets you up as an authority in your niche
- Makes you stand out from the majority (who are desperately pitching just to close a sale)
- Gives you long term customers that love you
- Creates a following of people that see you as a leader and will come to you when they have problems
Tip 5: Optimize & Repurpose!
Once you start creating your TikTok’s and they are ready to be published, we recommend taking a couple of extra minutes to OPTIMIZE ‘em.
Here are a few things you can do (we love the Melton’s recommendations on these):
Cover: It’s really important for the cover to be something eye-catching. Something that will make them want to click, something that gets them curious like a funny face or a really good text over the video.
The cool thing is that once you click on the video, the words disappear.
Description: You have only 140 characters, so brevity is key. That’s why it’s important to use a CTA (call to action) because you’re going to put the value proposition (aka: why should they care about this video) on the cover.
Hashtags: It’s best to go for the hashtags that have anywhere between 1 to 5 million videos. Because if you go for the more common hashtags, your videos will get lost in all of that content.
So be really focused on your target market with them (go back to tip #3)
Don’t just use your videos once, Repurpose them! Because the video-editing capabilities of TikTok is very effective, you could make super cool videos and even if they don’t do well on TikTok, who cares? Use them for other purposes.
Repurpose your best TikTok videos for IG Reels, for Facebook, for YouTube shorts anywhere else.
That wraps up how you start working smarter and start building your business the right way on TikTok!
We do hope this was helpful to you, and if it was, please share it with others you know that might benefit.
Mike & Carla
PS - If you want to level up your marketing skills so you can attract people to you we highly recommend grabbing the ebook that stared it all for us! We honestly don't know where we'd be without it.